Herschel Supply, the renowned travel and accessories brand, has announced the introduction of ‘New Classics’, a comprehensive redesign of its signature product range. The revamped line includes some of the brand’s most popular backpacks, duffles, accessories, and more, all revamped with EcoSystem™ recycled fabrics, redesigned silhouettes, and modern feature sets. This launch signifies Herschel Supply’s commitment to reducing its environmental footprint while continuing to provide products tailored for modern journeys.
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Since Herschel’s inception in 2009, the brand has quickly become a global leader in the bag category, with a diverse product range that has evolved over 13 years. With sustainability at the forefront of its new line, Herschel spent three years reimagining their Classics line. The result is ‘New Classics’ – a line that marries the best from the past with the needs of the future, featuring recycled fabrics, modern functionalities, and updated designs that uphold the brand’s celebrated design DNA.
Jamie Cormack, Co-Founder & Managing Director at Herschel Supply, said, “Herschel Supply has always been grounded in timeless design, so we took the best of the last 13 years and upgraded our materials and feature sets to create ‘New Classics’. We revisited everything we’ve put out there and with sustainability top of mind, we made it better.” The ‘New Classics’ line is characterized by meticulous attention to detail, featuring design-driven elements like padded floating laptop sleeves, expandable water bottle pockets, EVA-padded shoulder straps, and organizers keeping items in place. Each product in the range reflects Herschel Supply’s classic design ethos, backed by the brand’s Limited Lifetime Warranty.
The ‘New Classics’ line, marking a significant milestone for Herschel Supply, includes redesigns of 60 styles, such as the iconic Herschel Little America™ Backpack and the newly introduced Seymour Backpack. These redesigned products, offering utility and style, are now available for purchase on herschel.com and at select retail partners. This launch is a testament to Herschel Supply’s mission to create quality products that customers can take with them on all their adventures.
Will Vance is a professional music producer who has been involved in the industry for the better part of a decade and has been the managing editor at Magnetic Magazine since mid-2022. In that time period, he has published thousands of articles on music production, industry think pieces and educational articles about the music industry. Over the last decade as a professional music producer, Will Vance has also ran multiple successful and highly respected record labels in the industry, including Where The Heart Is Records as well as having launched a new label with a focus on community through Magnetic Magazine. When not running these labels or producing his own music, Vance is likely writing for other top industry sites like Waves or the Hyperbits Masterclass or working on his upcoming book on mindfulness in music production. On the rare chance he's not thinking about music production, he's probably running a game of Dungeons and Dragons with his friends which he has been the dungeon master for for many years.
